Master of Fine Arts (MFA) in Advertising

Basándose en sus experiencias de vida, junto con las habilidades artísticas y técnicas que adquiera, estará preparado para una carrera como director de arte, redactor publicitario o estratega creativo. El dominio de los principios y conceptos publicitarios avanzados cobra vida al trabajar de forma independiente y en colaboración en su cartera única.

Graduate students will meet the following student performance criteria:

Strategic Communication

• Develop strategic elements focused on the target customer, the product/service, and the market
• Gather, assess, and apply relevant information, including historical research, to strategic work

Visual Communication

• Use appropriate visual media, including freehand drawing, to convey essential elements
• Aplicar principios de diseño apropiados al trabajo estratégico y creativo.

Verbal Communication

• Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
• Communicate verbally and in writing with a unique and versatile voice

Conceptual Thinking

• Communicate relevant objectives through the use of appealing aesthetic choices
• Think conceptually and execute projects beyond traditional advertising media
• Considerar diversos puntos de vista y llegar a conclusiones bien razonadas como parte del proceso conceptual y de diseño.

Professional Readiness

• Presentar un portafolio sofisticado y original para adquirir un trabajo dentro de la industria.
• Articular objetivos profesionales y planificar para alcanzarlos.
• Comunicar objetivos estratégicos conceptuales y artísticos a nivel profesional.
• Submit work according to professional presentation standards
• Colaborar con otros miembros de un equipo creativo.

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.

You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.

Art Director

Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.

Content Creator

Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.

Copywriter

Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.

Creative Strategist

You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.

Unit Requirements

Degree Requirements

• Successful completion of Final Thesis Project
• A minimum grade of C in all required 63 units
• Minimum 2.0 cumulative GPA and the following Academic Study requirements:
  • 1 Art Historical Awareness & Aesthetic course
  • 1 Cross Cultural Understanding course

Curriculum

Semester 1

• ADV 605: Gráficos digitales (especialidad)
• ADV 622: Perspectivas en Publicidad (Especialidad)
• COM 602: Narración visual: edición de contenido de vídeo de formato corto (especialidad)

Semester 2

• ADV 602: Dirección de Arte (Especialidad)
• ADV 604: Técnicas de redacción publicitaria (especialidad)
• ADV 623: Estrategia de marca (principal)
• GLA 603: Antropología: Experimentar la cultura (Graduado en Artes Liberales)
  Recomendado para el verano
• GLA 615: Historia del Diseño Gráfico (Graduado en Artes Liberales)
  Recomendado para el verano

Semester 3

• ADV 606: Campaña (Mayor)
• ADV 625: Publicidad Interactiva (Especialidad)
• GR 616: Hacer visibles las ideas (optativa)

Semester 4

• ADV 646: Campaña avanzada (principal)
• ADV 670: Narración visual (especialidad)
• ADV 695YH: Proyecto colaborativo: Laboratorio creativo Young & Hungry (optativo)
• ADV 800: Estudio Dirigido (Estudios Dirigidos)
  Recomendado para el verano
• Semester 5
• ADV 800: Estudio Dirigido (Estudios Dirigidos)
• ADV 801: Estudio dirigido en grupo (Estudios dirigidos)
• ADV 900: Prácticas (Estudios Dirigidos)

Semester 6

• ADV 800: Estudio Dirigido (Estudios Dirigidos)
• ADV 850: Portafolio Final (Estudios Dirigidos)
• GLA 676: Prácticas profesionales para diseñadores y anunciantes (Graduado en Artes Liberales)