Máster Internacional en Gestión de las Artes y la Cultura

The program employs a highly qualified faculty of arts and cultural professionals, academic experts, and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.

During the master’s program, students will also have the opportunity to participate in hands-on workshops, and tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.

5% Start with Managerial Core

Develop core managerial skills to strengthen: communication, management, and art market skills

During the first module of the International Master in Arts and Culture Management, students will learn how to:

• Managerial Economics
  This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
• Entrepreneurship and Business Planning
  With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
• Business Strategy
  Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations.
• Accounting & Budgeting
  This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP.
• Project & Operations Management
  With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems.
• Marketing: Traditional and Digital
  Students will learn the application of marketing principles in organizational decision-making.
• Human Resource Management
  This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
• Data Analytics ​for Managers
  This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

35% Get Into Focusing and Specializing

Sharpen your leadership potential by leading cultural & creative industries & cultural institutions

During the second module of the International Master in Arts and Culture Management, students will learn how to:

• The Art of Managing International Arts & Culture:
• Arts and Culture Management in the Global Era​
• Social & Economic Impact of the Arts & Culture ​
• Management of Cultural and Creative Industries​:
• Elements of Cultural Heritage Management Powered by UNESCO
• Principles of Music Industry and Artist Management
• Filming industry: from the Idea to Production​
• Publishing Industry Management ​
• Commercial Arts-Adv & Design Industry Management ​
• Web Series Management in the Digital Age ​
• Management of Cultural Institutions:​
• Cultural Event Management ​
• Museum Management ​
• Theater Management ​
• Principles of Performing Arts Consultancy​
• Entrepreneurship in the Arts:​
• Art Galleries Management ​
• Principles of Visual Arts Consultancy​
• Creative Entrepreneurship
  • Arts and Culture Management in the Global Era​
  • Social & Economic Impact of the Arts & Culture ​
  • Management of Cultural and Creative Industries​:
  • Elements of Cultural Heritage Management Powered by UNESCO
  • Principles of Music Industry and Artist Management
  • Filming industry: from the Idea to Production​
  • Publishing Industry Management ​
  • Commercial Arts-Adv & Design Industry Management ​
  • Web Series Management in the Digital Age ​
  • Management of Cultural Institutions:​
  • Cultural Event Management ​
  • Museum Management ​
  • Theater Management ​
  • Principles of Performing Arts Consultancy​
  • Entrepreneurship in the Arts:​
  • Art Galleries Management ​
  • Principles of Visual Arts Consultancy​
  • Creative Entrepreneurship

10% Being an innovative and responsible leader

Creative entrepreneurship, digital crypto art & new tendencies

During the third module of the International Master in Arts and Culture Management, students will learn how to:

• Legal and Economic Perspectives of Arts & Culture​:
• Introduction to Business and the Law of Arts​
• Get into Fundraising and Crowdfunding in the Arts​
• Innovation & Creativity in the Arts: ​
• Arts Markets: New trends and tendencies​
• Digital, Crypto, and AI Arts ​
• Education, Digital Technology, Meta Design and Arts ​
• Better Managers for a Better World: Corporate Social Responsibility
  • Introduction to Business and the Law of Arts​
  • Get into Fundraising and Crowdfunding in the Arts​
  • Innovation & Creativity in the Arts: ​
  • Arts Markets: New trends and tendencies​
  • Digital, Crypto, and AI Arts ​
  • Education, Digital Technology, Meta Design and Arts ​
  • Better Managers for a Better World: Corporate Social Responsibility

10% Electives

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

• Electives assist students in carving out a niche for themselves and becoming more competitive.
• Electives expose students to courses they might not have encountered otherwise.
• Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​

Elective courses are organized in 5 main areas of interest:

• ​Innovation & Growth
• Tech & Digitalization
• Industry Business Excellence
• International Business
• Global Electives with RBS School partners

15% Business in Action

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.

5%Global Trends Lab

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends: ​

• The Future of Work
• AI, Blockchain, and Technology
• The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

20% Captstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.

You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.

• Identify the tools and techniques involved in a successful cultural management strategy.
• Desarrollar amplias habilidades en herramientas y técnicas utilizadas en la gestión de organizaciones culturales efectivas.
• Apply management skills and concepts when writing a business plan for cultural companies.
• Analyse qualitative and quantitative data from cultural and creative industries for market research.
• Evaluar la alineación del plan de negocios con la estrategia de la organización y el entorno internacional competitivo.

Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

• Artistic Curator
• Cultural Manager
• Event Planner
• Project Manager in artistic and cultural organizations
• Creative Director
• Gallery Manager
• Cultural Mediator
• Head of Cultural Events
• Fundraising expert for Cultural Organisations

Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters, and museums.